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A recent article about Internet marketing trends has particular relevance for Toronto medium and small business owners. I stumbled
upon this article on Startup Nation, a website designed for entrepreneurs. Geared towards small businesses, the post talked about
some of the emerging trends for 2009 in Internet marketing.

A few points in this article caught my attention, and they all revolve around the hottest topic in online marketing now: social
networking. Social media marketing is especially important to small businesses because it is relatively easy to implement and
because it’s affordable.

When you consider the challenges that many Toronto entrepreneurs face in getting noticed in a crowded business arena, social
networking marketing is a trend worth following.

The Top Trends in Online Marketing

Off the top, the article talks about recession advertising and the need to find cheap choices. The second stage anticipates a
real boom in the amount of small companies using Internet advertising. And why not? It is available and reasonably priced.

As I mentioned earlier, the real interest for me personally came from the article’s points about social media.

o Blogging. SN notes that there are few barriers to prevent a business from starting a blog. I concur. Blogging is easy and it’s
free, save the time needed to write each article. Blogging is a great way to construct links to your institution’s website. Buy YouTube views is
possible to use a site to communicate the most recent news about your business, or to share news related to your business. You can
also use it to generate some publicity. Controversy sells. If your company can deal with the heat, try writing some
thought-provoking articles that will draw visitors to your blog. You are able to definitely localize your site also. Focus on
happenings from Toronto to draw business from around the city.

o Relationship Marketing. In 2009, according to SN, more firms will “proceed towards a relationship-building model with their
customers” And I think that they are right. In the current economy, there’ll be fewer people looking to spend money, as SN notes,
therefore it will be crucial for the company to construct loyalty by making relationships with clients. In the world of Internet
marketing, this connection can take the kind of a Facebook page, a blog with timely responses, or even a Twitter account. These
advertising choices allow you to create a character for your business and develop an image as a forward-thinking and responsive

O Client Voice. SN believes that customers need a voice in your business. People today love to give feedback. You are able to give
them a opportunity to communicate directly with you via a blog or Twitter account, two of the easiest social networking marketing
choices around.

O Social Marketing. This is the expression that SN uses in its article to refer to social media. The purpose is somewhat
redundant, because the article also cites things such as blogging and relationship advertising elsewhere. If you’re among them, it
may pay to talk with an Internet marketing consultant or conduct your own research to how social networking marketing can assist

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